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From early Information Architecture to modern Human-Computer Interaction (HCI) for AI, my career has been defined by setting standards in digital product design.
Over the last two decades, I have worked across diverse industries—from Jaguar Land Rover to Tate—translating complex data into intuitive, human-centred experiences. My focus is always on solving the core user problem, whether that requires rigorous traditional research or cutting-edge AI systems design.
This portfolio represents a cross-section of that work. If you are looking for specific expertise or a bespoke approach not listed here, please contact us to discuss: rachel@spungin.co.uk.
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