Wizz Air needed help evaluating a proposed new campaign and a more wide-ranging assessment of the competitor landscape in the UK and Italy. I designed the focus group test plan, moderated the UK groups, assisted with online recruitment admin and reported on multinational focus groups with simultaneous translation organised for groups in Italian.  The groups were run remotely, and the report was presented as a 'white label' document that could be rebranded for use internally, generating insights based on our experience in the travel sector and digital.