Embedded Files
This work was to strategically re-architect the corporate website, signposting information for different user types. We undertook a site content audit, personas, sitemaps and user journeys.
Personas
Personas
Identifying and creating convincing personas was vitally important on this project as the client was struggling to identify their site audience and optimise and signpost content for them.
User journeys (journey maps)
User journeys (journey maps)
Diverse user personas were taken on ideal journeys through the site.
Sitemap
Sitemap
The sitemap was optimised based on insights generated by the personas and user journeys.
Google Sites
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